Social Project - Binge Tanning

I have decided to do my social project on binge tanning.

Binge tanning, as it has been recently labeled by the media is a serious social issue that people do not seem to take very seriously. People go to the tanning booths thinking it will make them feel better about themselves, and we praise them for having a healthy looking glow. Then those same people continue to tan, and we then laugh at them for looking orange or leathery but we do not always think about the dangers of tanning. We do not know what the effects of tanning booths will have as the effects of tanning take 10 to 20 years to show. There are however specialists that believe they cause more damage than the sun, and we know the effects of sun damage; premature aging, sun spots, and skin cancer.

I have been looking into different ways of presenting the dangers of binge tanning. My first idea is to send out a pop-up mailout. The outside would look like a recognizable, welcoming stand up tanning booth. When you opened it you would reveal the pop-up spikes resembling an iron maiden. My second idea is about the notion of being overcooked comparing tanning to burnt food. My third idea would be a mailout in which you would get a sewing kit and peices of leather that would make up a face that would have to be stitched up.